Hard Enduro Performance was created by riders for riders who keep moving when the trail does everything it can to stop them.
Hard enduro doesn’t reward comfort. It rewards preparation, resilience, and the ability to perform deep into long, technical days when fatigue clouds judgment and every mistake costs time, or worse.
We take a deliberate, no-nonsense approach to performance fueling and coaching.
Our products are built around proven principles: deliver enough carbohydrates to sustain output, enough sodium to support hydration and nerve function, and nothing that doesn’t earn its place in the mix.
Simple formulas. Clear numbers. Reliable performance.
Whether you’re buried in a rock garden, grinding up a never-ending climb, or hours into a 7-hour race with what feels like nothing left, Hard Enduro Performance exists to support one thing: forward progress.
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When everything else is telling you to stop —
Stay Relentless.
