We take a deliberate, no-nonsense approach to everything we do.
Our products are built around proven principles: deliver enough carbohydrates to sustain output, enough sodium to support hydration and nerve function, and nothing that doesn’t earn its place in the mix.
Simple formulas. Clear numbers. Reliable performance.
Reviews
HEP100 is an absolute game-changer for long, brutal days on the bike.
I’ve tried plenty of endurance fuels, but nothing comes close to how simple and effective HEP100 is. The 100g of carbs and 1000mg of sodium per serve just works. Steady energy, no spikes, no crashes, and zero cramping even deep into long, hard enduro rides.
What I love most is how clean it feels. No gut issues, no sticky sweetness, and it mixes perfectly straight into my hydration bladder.
This is proper race-day fuel.
Jack Buchanan
Silver National Hard Enduro Racer
HEP100 is the perfect daily training fuel.
For shorter rides, training sessions, or back-to-back days on the bike, HEP100 hits the sweet spot. It delivers smooth, reliable energy without feeling heavy, and the sodium level is spot on for staying hydrated without overdoing it.
It’s easy on the stomach, easy to drink, and keeps my energy consistent so I can focus on riding instead of fueling. I don’t finish sessions depleted, and recovery feels noticeably better.
HEP100 has become my go-to for everyday rides — simple, effective, and exactly what training fuel should be.
Nicko Wilkins
Silver National Hard Enduro Racer